I never said media was bad. I'm simply addressing the specific pervasive factors the media plays in heavily shaping the perceptions of general society. That response of your's is redundant, to be honest. Anyways, I have no desire to debate with you here (maybe you do, but I don't). I'm simply trying to share these scientific studies with everyone.
Is that a condescending tone I read.
I don't think anyone here disagreed with the scientific studies shown. Most were just expressing their opinion on that woman's ridiculous behavior.
Saying that your post is redundant isn't condescending. I'm surprised you associated my tone that way. I believe that post of your's is clearly redundant because it has nothing to do with forming an opinion based on the scientific data I provided that revolves around specific factors the media plays in influencing social perceptions. I don't see how I was being condescending. Anyways, I shouldn't have to be in a position to explain myself to you. I'm trying to focus on the thread and minimize diversions. Hopefully, this is your intent as well.
Quote:
I don't think anyone here disagreed with the scientific studies shown. Most were just expressing their opinion on that woman's ridiculous behavior.
I know. And I just happened to express my views regarding their approach on her ridiculous behavior.
Communication is closely tied to culture. Although we are not always aware of it, the mass media have a very strong influence in our lives. They present images of the worlds problems, of the latest environmental disaster, of the most recent news events, and of the must-have products promoted by advertisers. These images also portray particular lifestyles and encourage us to develop expectations for ourselves and those around us.
This module is designed to introduce students to the key concepts of the course and to help them recognize the role of the mass media in their lives and in the lives of those around them. These key concepts include the following:
- The mass media are carefully crafted messages that present a particular sense of what the world is and how it works. While all of us have our own view of the way the world is "constructed", based on our experiences, many of our notions are influenced by what the mass media show us.
- Each medium has its own forms and conventions. Language, design, sound, lighting, camera angles, etc. are used to construct meaning in a particular way.
- Each media message has its own biases and ideology. It is important to recognize these values and biases in order to respond critically.
- Media messages often have commercial implications. Most media production is undertaken as a business with a goal of making a profit. This can influence what is presented in the mass media.
- The mass media are responded to and interpreted in different ways. No individual or group is entirely alike any other. Each audience will react to and interpret media messages in a different way. The informed viewer, listener, and reader analyzes the media message and tries to understand and appreciate how and why a particular interpretation is made.
Media images and standards are more diverse when the media itself isn't centralized. However, in today's world, the media is becoming increasingly centralized:
